How to Turn a NO into a YES!
Can an initial rejection actually help you get the “yes” you really want? Surprisingly, if you create the right first and second requests, it can. Persuasion expert Robert Cialdini conducted a classic...
View ArticleHow to Turn a Thank You into Higher Sales, and More: Roger’s Picks
Here’s some of the interesting stuff we’ve gathered during another 7 days… add your own find in a comment!Have you ever arrived at a website and struggled to figure out what was going on, or what you...
View ArticleSelling to Tightwads, High-heeled Hotties, Killer Ad Copy, More – Roger’s Picks
And here’s our reading list for this week:Eloise Keating (@ellykeating)’s Brain gain: How neuroscience can improve your business’ marketing today picks up some of the key points from my Australian...
View ArticleDeath of the Sales Funnel, Bad Body Language, and More – Roger’s Picks
Essential reading for the weekend…They say money can’t buy happiness, but can science get you to a happier state? Lots of researchers are working on that, so the answer may be “yes.” Dr. Jeremy Dean...
View ArticleDo You Suffer From Funnel Vision?
They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott...
View ArticleEight Most Common Marketing Mistakes That You Should Avoid Making
Everyone is an expert in marketing these days. And with social media, everyone is an ad critic. Not entirely a bad thing, but as marketers you need to know how to filter the noise. People need to...
View ArticleThe Simple Sales Booster That Almost Nobody Uses
Could one tiny line of text on a product page increase your sales? A recent A/B test published by WhichTestWon says yes.WhichTestWon encourages readers to guess which version of a page or ad performed...
View ArticleSales Intuition: How to Use It and Improve It
Years ago, I read about the sales strategies employed by a remarkably successful car salesperson.One of them was to never pre-judge customers. His fellow salespeople would ignore the scruffy looking...
View ArticleHow To Use Positive Framing to Persuade and Sell
You may not sell to chimps and bonobos, but a fascinating new experiment shows that our human preference for the positive is an evolved trait and deeply rooted in our psyche.Scientists at Yale and Duke...
View ArticleFive Secrets to Successful Selling from Shark Tank
Shark Tank can teach you a lot about how to sell — at least, that’s my takeaway from hearing the stories of Shark Tank contestants.I attended a “The Shark Tank Effect” networking event, produced by the...
View ArticleThe TMI Effect for Pictures Can Reduce Your Sales
As consumers, we love more pictures of products we’re interested in.Close-ups, multiple angles, etc. ensure we know what we’re buying. One person might buy a running shoe for its stylish appearance,...
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